Resume
Ten years, one through-line.
A decade of SEO across technical, content, and now AI-search work. Expand any role to see what I did, and where there's a deeper story, a link to the full write-up.
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2025 — Present SEO Manager · Choice Hotels International Leading SEO and AI-search readiness across major hotel web properties.
- Lead SEO strategy and execution across key hotel web properties, spanning technical SEO, content optimization, schema, testing, and performance reporting.
- Drive AI-search readiness: crawlable hotel pages, stronger schema and page signals, and validating core hotel facts so AI systems surface accurate information and the official booking path.
- Run LLM visibility work including bot-stack testing, SSR readiness, prompt tracking, and citation monitoring.
- Use Adobe Analytics, BrightEdge, and BrightEdge AI HyperCube to turn performance data into prioritized recommendations.
- Optimize WoodSpring.com and franchisee vanity sites, and partner with internal teams and third-party agencies to move recommendations into implementation.
- Document SEO audit processes toward building an in-house AI agent; prototyped a vanity-site solution using modern static-site tooling.
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2024 — 2026 SEO Consultant · Consumer Cellular Building a funnel-aligned blog program for the senior and accessibility market.
- Lead a data-driven blog strategy: keyword clusters mapped to funnel-aligned topics, detailed content briefs, and a publishing workflow. New posts now drive 20% of blog traffic and 1M+ impressions in the first four months.
- Monitor Core Web Vitals and Search Console, delivering regular performance insights and strategy updates.
- Oversee local SEO and store-page improvements to grow call volume, store visits, and local visibility.
- Run ongoing technical and content audits (prerendering, crawlability, architecture, CWV, mobile, structured data) to improve crawl efficiency and cut low-value indexation.
- Reviewed digital PR and discontinued low-ROI efforts, saving ~$15K/mo in agency costs.
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2023 — 2024 SEO Manager · General Assembly Led SEO for a new website and B2B product launch, and migrated the blog.
- Partnered closely with engineering to prioritize technical SEO improvements.
- Led SEO for a new website and B2B products: schema, URL structure, and site hierarchy.
- Ran competitive content research and owned the SEO content calendar with the content team.
- Migrated the blog to a new platform with minimal ranking loss and built an end-to-end AI content process. Blog traffic up 54% post-migration.
- Built weekly SEO reporting tied to quarterly business objectives.
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2022 — 2023 Senior Organic Strategist · BMG360 Customized SEO for a portfolio of national and international clients.
- Managed highly customized SEO strategy aligned to each client's broader marketing goals.
- Prepared client-ready communications and presented completed work in bi-weekly meetings.
- Converted short-term contracts into ongoing monthly retainers.
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2022 Technical SEO Manager · Recurrent Ventures Enterprise technical SEO across a portfolio of media sites.
- Ran enterprise technical audits: log file analysis, crawl behavior, indexing, pagespeed, Core Web Vitals, and AMP.
- Worked with product to manage a queue of technical SEO Jira tickets.
- Built a scalable system for tracking and addressing Botify and Search Console alerts.
- Used Screaming Frog to build an advanced Search Console report on index errors, enhancements, and crawl stats.
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2020 — 2022 SEO Manager · Universal Technical Institute Owned organic strategy for uti.edu across content, dev, UX, and CRO.
- Prepared and presented weekly, monthly, and quarterly organic reports and forecasts for stakeholders from managers to C-suite.
- Ran comprehensive technical audits to improve crawlability and indexability of uti.edu.
- Led SEO for cross-functional projects across content, development, UX, and CRO.
- Planned and executed migration strategies for business acquisitions.
- Led YouTube video content production to grow audience engagement and organic reach.
- Aligned uti.edu with algorithm updates and the 2021 Core Web Vitals rollout. (Headline results in the case study above.)
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2019 — 2020 SEO Manager · RevolutionParts Built the agency SEO offering and automated reporting.
- Performed technical SEO audits to improve the eCommerce software.
- Developed the SEO service offering to improve client organic performance.
- Moved SEO reporting to an automated Google Data Studio dashboard.
- Led a team of three digital marketers on content and SEO best practices.
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2018 — 2019 SEO Strategist · Investis Digital Organic growth across a B2C and B2B client portfolio.
- Drove organic growth for a diverse portfolio of B2C and B2B clients.
- Ran website audits to find and fix SEO deficiencies and improve organic KPIs.
- Built custom Excel tools to streamline tasks and establish new processes.
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2017 — 2018 SEO Analyst · Choice Hotels Reporting and measurement with content and digital performance teams.
- Refined reporting and measurement with the content and digital performance teams.
- Generated reports, analyzed trends, and benchmarked initiatives against goals.
- Worked with Search Console, Adobe Analytics (Omniture), Prerender, and BrightEdge.
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2016 — 2017 SEO Specialist · Vertical Measures Client-facing SEO deliverables across research and on-page.
- Handled keyword mapping and research, backlink analysis, metadata, content ideation, and image optimization.
- Used Google Analytics, Screaming Frog, Majestic, SEMrush, RIOT, and SpyFu.